Does IT give good ROI for SAP?
John Wicker doesn't think so. I found this link in a mailing from Publishers Marketplace. You know what IT is, I suppose, since you're using it right now. ROI is not the king of France, but Return On Investment, and SAP is not what you think it is either (or who you think it is), but (I think -- at least this is the first listed of the acronym definitions I found) Systems, Applications and Products. Now you know. Or maybe you don't. I think what Wicker is talking about is whether computer technology is a good investment for publishers, and he suspects it is not.

John Wicker, Executive Vice President, VISTA International, speaking at the 25th annual Supply Chain Specialists Meeting during the Frankfurt Book Fair, October 2003.

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